Porsche Design is an exclusive lifestyle brand which evolved from the design studio founded by Professor Ferdinand Alexander Porsche in 1972. The vision was to create a company that could transport the “spirit of Porsche” into new areas of life, taking it beyond the arena of automobiles. The Porsche Design products stand for precision and perfection, intelligence and functionality, and sophisticated designs. They boast a high level of technological innovation and sell products worldwide in more than 130 Porsche design stores, high-end department stores, exclusive specialist retailers, and the official online stores.